Thousands of children live in fear of bullying. They suffer from humiliation, poor grades and crushed spirits. A provincial Bullying Prevention Initiative has been developed based on the priorities set out in the Provincial Roundtable on Family Violence and Bullying. This strategy is targeted at preventing and stopping bullying, as well as promoting positive behaviour and attitudes within and between individuals, families and groups.

Led by a cross-ministry prevention of bullying working group, the Bullying Prevention Strategy is a partnership of government departments that supports children and youth in reaching their potential. Part of the strategy includes a three-year phased public awareness and education campaign. The campaign has included the development of website for children, youth and adults. The goal is to raise awareness of what bullying is, identify what people can do to stop it, and encourage a change in societal attitudes towards bullying.

Create a Bully-Free Alberta!

For children
Play an interactive, online game. Heroes Dakota, Tina, Kiara, Michael and Eric are a team of bully-proofing champions designed to help kids three to 11 make positive, empowering choices when confronted by a bully. The heroes are experts at teaching kids how to protect themselves and others from bullying.

For youth
B-free.ca is a website developed by youth for youth with strategies and information on bullying.

For adults
Online resource Bully Free Alberta was created to help adults learn positive strategies on bullying prevention and intervention in children and youth.

Resources
The Alberta government has developed a series of posters and fact sheets as well as comic books based on the S-Team Heroes. These tools are ideal for communities with limited Internet access. All resources are available free of charge at http://www.bullyfreealberta.ca/. 

Helpline
In 2006, the Government of Alberta launched a  Bullying Prevention Helpline that is available toll-free 24 hours a day, seven days at week at 1-888-456-2323.